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Happiness isn’t about making millions but it is about being free to make the choices you want to make. It’s about waking up and doing what you want with your day. Having sovereignty and control so you can enjoy your life. In order to get there, we need to work out what fuels us and feeds us then put our heart and soul into getting good at it. Alex unlocks networks, patterns and doorways to spur entrepreneurs on, so they can do their best work and live their best lives.

Unlocking freedom

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Our strategic work with Alex went deep into his ideas and philosophies on life and business. What came out was a keen thirst for knowledge, the desire to be a decent human and recognising the importance of knowing your worth. Doing the work which doesn&#39;t feel like work was the secret he&#39;d unlocked to fuel his own success.

Thirst for knowledge

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As a curious entrepreneur who&#39;s heavily motivated by the human impact business and technology can have, Alex&#39;s approach to startups is warm and personable. Tech figures heavily in his thinking, but he&#39;s most comfortable having those conversations in laid-back, social settings. His personal brand needed to reflect all of this; future focused and tech driven but also open, relaxed and sophisticated.

A relaxed, welcoming, tech conversation

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AP Alex

Alex Packham is one of the UK's most exciting and successful young entrepreneurs. After building scheduling platform ContentCal up from fledgling idea into Adobe's first ever UK acquisition in just 6 years, he is now a respected voice in the startup community and prolific angel investor. With a recognisable name, regular speaking gigs and big plans for the future, his personal brand could no longer be allowed to grow without proper care and attention – enter Airborne. 

Branding an influential entrepreneur living the scale-up dream

Alex Packham

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The updated brand identity and web experience reflects the dynamic, modern business they have evolved into. They are connectors and loving custodians of pop-culture. They are trusted experts. Their identity is now sophisticated and confident, designed to make the iconic artifacts they handle the heroes of their brand.

The future of nostalgia

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Propstore’s collectors are the keepers of entertainment history and, as a team of fervent enthusiasts, they share their hunger for the hunt.  They are the keepers of the faith, the veriﬁers of authenticity and as the champions of quality, they represent the gold standard for content.  As the world&#39;s leading source and authority for ﬁlm and television artifacts, Propstore make the extraordinary accessible, putting the electricity, the nostalgia, the discovery and the thrill of the auction ﬁrmly within reach.

The custodian’s custodian

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Propstore’s catalog is vast and ever changing. They sell rare, unique pop-culture atifacts on demand all year round. They also have auctions of different types and sizes throughout the year – including two showstopping events either side of the Atlantic. Their original site was creaking at the seams, which gave us the opportunity to tackle the design from the ground up. Following our research and a full audit, we completely reimagined the whole experience. The navigation, search, product presentation, information architecture, shopping cart, membership areas, the auction site – everything. The impact has been immediate, with the subsequent auction breaking all previous records and an immediate spike in all important site metrics.

Improving journeys and outcomes

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Propstore have a large and well established audience, a deeply passionate community of collectors. The rebrand and website update represented a giant leap forward, so it was vital that we managed this carefully. We developed the Find your extraordinary campaign to introduce the new identity first to their existing audience and partners, but then also to the wider world. The campaign has been a huge success to date, seeing a big spike in interactions over all previous campaigns and driving unprecedented traffic towards the new site.

Find your extraordinary

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Propstore are pop-culture collectible pioneers. They forged a whole new sector when they started auctioning real props from movie studio archives 25 years ago (these would often just get discarded would you believe). They have since gone on to connect collectors and fans with some of entertainment’s most treasured artifacts.

Re-branding a movie memorabilia auction house

Propstore

ContentCal tube ads

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ContentCal had already established great relationships with their customers and a good reputation in the market. Business was growing. They had developed a strong internal culture. But they needed to tell a stronger and more consistent story to hit the ambitious targets they’d set for themselves.We kicked things off by immersing ourselves in all things ContentCal. The product, the people, the market. We explored their previous strategy work and audited all their existing materials. This led us to a strong story and brand position built on the idea of ‘Get Clear’.

Immersion

Simple, intuitive easy to use

ContentCal wall posters

With a desire from within their team to retain some of the brand equity they had established, we thought carefully about the story their logo was telling. It spoke of planning, precision and calendar placement – but felt static and uninspired. ContentCal is much more than that, and plans to go further still with moves into AI and automation. So we experimented with ideas around artificial intelligence and a more dynamic, organic approach to moving data and messaging. Content that takes on a life of its own. This led us to the morphing shapes which became the foundation of the updated logo and the catalyst for the identity system as a whole.

Evolving the story 

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ContentCal brings content to life. It connects the marketing team and opens the door to content creators from across the business. It simplifies the planning and allows the right content to move freely through your various channels and platforms. In the future it will even do this intelligently on your behalf. The morphing shapes that sit at the heart of the updated identity bring these ideas to life, giving ContentCal a fluidity and sense of movement that connects and evolves. They layer around illustrations and photography to illustrate the depth to the connectivity ContentCal offers its users.

Finding fluidity

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Same planning page

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Airborne worked closely with ContentCal on the redesign of their website. We dissected the experience and architecture and rethought it based on the goals they’d set – primarily to drive leads towards a free trial. Post launch, ContentCal reported an immediate bump in all key metrics – from visits, pages viewed, bounce rates and most importantly conversions.

Website update

Home page above the fold

Take the management pain away

Red UI, Yellow UI

Creative heart of your planning process

By the people for the people

Within 6 months of the rebrand they had secured their Series A funding, then at the start of this year (2022) they were acquired by Adobe. An incredible start-up story and one we were very proud to have played a part in.

Outcome

Adobe exit

Celebrated London start-up ContentCal built a marketing platform that makes creating, scheduling and managing content across all channels super simple. After 4 years of growth from embryonic idea to established market player they began working towards their Series A funding round and made brand a top priority.

We were thrilled at the chance to help shape their future. Working closely with their team, we delivered a bold new brand position and tone of voice, comprehensive identity system and striking new website design.

Re-branding one of the UK’s fastest growing SaaS startups

ContentCal

Companio Logo

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Campanio is about much more than just business and accounting, it exists as a vehicle to reimagine what it is to be an independent sovereign human in the twenty-first century. It’s about positively disrupting the way businesses are structured. Empowering more people to share in a liberated working life. Companio go much further than just offering business services, they share resources, experiences, connections and knowledge with their clients. Their goal is to put freedom within everyone’s reach. This is what sets them apart.

Sharing freedom

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The visual language evolved to be fluid, adaptive and ever changing. A range of abstracted shapes and a vibrant palette allow for an almost infinite number of layout compositions, reflecting the positive disruption Companio strive to enact in the world. Their service is not a one-size-fits-all. Their solutions are quite literally pushing the boundaries for modern businesses, and as such they are constantly evolving. This mixture of positivity and possibility sits at the heart of Companio’s visual identity system.

Moving borders

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Companio are a business innovating in a conservative field. Registering a business, dealing with tax, managing accounts – these cannot be taken lightly. The persona of a Companio client is a business owner or entrepreneur already thinking outside the status quo, but even here, it is important that professionalism, knowledge and transparency are firmly established within the brand. We looked at the use of colour and typography around the bolder elements of the identity to help build this trust with Companio’s audience.

Trust in change

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Having started life as ‘Your Company in Estonia’ in 2018, this innovative business quickly grew to become the top foreign owned connector to Estonia’s innovative e-citizenship scheme. By 2021, their vision had expanded. They aim to become the leading provider of business and accounting services for borderless companies in and outside the Estonian scheme.

The founders Ignacio and Miguel came to Airborne Studio with a new name and the brief to completely re-imagine their brand and identity. We worked closely with them to define exactly who they are and what they stand for, before bringing Companio to life with a fresh visual and verbal identity system.

Transforming an innovative nomadic accounting service

Companio

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Akash&#39;s logo and identity present a strong, assured, architectural personality to the world. They are the builders of Web3. Fuelled by a revolutionary spirit, smart intellectual minds and deep technological expertise. The identity shows precision and balance. It&#39;s structured and systematic. The bold, dark colour palette gives it both a passionate energy and seriousness.

Revolutionary ideas, technological brilliance

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San Francisco based Blockchain start-up Akash are building a decentralised cloud that allows developers to launch applications in minutes without having to set up, configure, or manage servers. One of the leaders in the emerging DeCloud space, they are building the infrastructure for a censorship-resistant, permissionless, and self-sovereign internet. 
Working with our good friends at Truth Cartel, we reimagined Akash's logo and identity.

Web3/DeCloud Identity

Akash

Findrs Logo

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We transformed Findrs&#39; brand and online presence with immediate results. The identity is bold, conversational and playful. Within hours of launch, the impact of the updates was felt, with a flurry of response and activity. Findrs are a lighthearted, ambitious and fast growing company with a very human core to the way they operate – they now have a brand and online presence which reflects this.

Immediate impact

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Good people aren’t hard to find. They’re everywhere, if you’re looking through the right pair of lenses. Findrs’ lens is focused on their values and the belief that if you work hard and be nice to people, good things will come your way. Be decent humans and you’ll meet more decent humans, whether that’s start-ups who are on the same page or candidates who are looking for the right team to grow with.

The good people people 

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We helped innovative tech recruitment business Findrs completely reimagine their identity and web experience. Findrs believe that if you work hard and be nice to people, good things will come your way. 

Presenting the good people people

Findrs

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The brand and visual identity reflects this technology focused, action driven, rebellious spirit. They are an organisation designed to fuel productivity and produce outcomes. They take different form for different engagements. They are engineers. They build. There is a certain opacity around them, a mystique – and they’re fine with that. They don’t need spin or hype to prove their value, they’re too busy working to worry about who’s talking about them.

Engineers without fears

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Mission Street Ventures were one of the first movers into DeFi. The first to launch a DEX on Binance Smart Chain and architects of a $1bn marketcap token. They believe anything is possible. They move and they execute. Because hesitation is the enemy of progress and it takes energy and drive to realize brilliant ideas.

Hesitation is the enemy

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Backed by crypto powerhouse Ankr, Mission Street Ventures are about more than just capital. They back bright ideas and plug them into their own ecosystem. They are an electric mix of entrepreneurs, engineers and financiers with a mission to connect crypto to the masses.

Creating an anti-brand for crypto innovators

Mission Street Ventures

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Over a series of projects we worked with them to redefine their brand and visual identity. Interviews and workshop sessions allowed us to dig deep into who they are, why they do what they do and what makes them different. The result of this was a powerful brand articulation for them to rally around. Providing the fuel for the subsequent creative work and uniting their team around a renewed vision.

Going deep

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The big idea at the heart of Blue Rocket&#39;s brand centres around the idea of empowerment. Their team is a carefully curated group of highly skilled specialists. All coming with a long history of executive level experience. Execution and results are what their reputation is built on – and what drives that is a deep rooted desire to get the best out of themselves and the people they work with. This core philosophy, of giving everyone they work with (inside and outside of their team) the opportunity to &#39;run your best race&#39; was present in every conversation we had. It is hard wired into their business and became the bedrock for their brand and identity.

Run your best race

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Blue Rocket work with some of the world’s largest and most innovative technology, media and telecom companies to unlock billions in latent revenue. Made up of veteran operators and strategists with decades of industry experience, they are experts in pricing, packaging and transformations. They are hands-on and passionate about what they do. 

Tech Consultancy Brand Identity

Blue Rocket

Oxley Logo

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Having been built initially to help Blue Rocket’s client engagements, this fledgling SaaS product was pushed forward for an invite only beta phase. The identity and website was created in-line with the experimental early stage of the product. It needed a distinct, ownable identity system to establish position – but also space to evolve. We ran through a stripped down identity process to get them to a minimum lovable brand designed to catapult the product into the world.

Minimum lovable brand

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Oxley Approvals Engine

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Working fast and lean, we were able to help Oxley get from a rough prototype to a living and breathing product that could be tested with an audience in rapid time. The identity system is bright and open. It infers simplicity and connectivity, two key traits of the business and the product. Oxley makes approvals fast and clear, their brand now communicates that as effectively as their product achieves it.

Better approvals, better outcomes

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Innovation consultants Blue Rocket have forged a reputation as hands-on practitioners that accelerate delivery and growth for their clients. On top of their consultative work, the Seattle based firm also creates and incubates their own line of digital products. The latest of these business tools is Oxley, designed to help senior finance professionals manage approvals.

Dynamic branding for a slick approvals app

Oxley

Wizu Logo

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Wizu Billboard & Image

We carried out a host of interviews and surveys in the research phase of this project. From speaking to customers, staff and the management team some interesting themes emerged. Through the brand strategy process, these themes began to crystalise around the idea of Wizu providing ‘space to believe’. Wizu exists to empower businesses. They provide a level of flexibility, service and inspiration that frees customers to go further than they previously thought possible. That is what sets them apart and is at the heart of their success.

Space to Believe 

Wizu Feel Good

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Picking up on the positive and ambitious brand platform, the visual language for Wizu is playful and malleable. A set of simple hand drawn geometric shapes create the building blocks for the identity system. The palette is bold yet restrained. A set of muted pastel colours present a bright, youthful business that can be taken seriously. Simple rules guiding the use of the shapes allow them to be applied creatively yet consistently and reflect the adaptive and friendly workspace business that they are.

Feel good, work better

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Wizu Workspace came to us as one of the fastest growing property businesses in the North of England. They put customer service, good relationships and interior design at the heart of everything they do in their spaces, but this wasn’t coming across in their communications. With big growth ambitions, this became an important problem for them to solve. Which is where we came in.

A friendly new face for an ambitious workspace provider

Wizu Workspace

Work

Work

Work

Alex Packham

Branding an influential entrepreneur living the scale-up dream

Propstore

Re-branding a movie memorabilia auction house

ContentCal

Re-branding one of the UK’s fastest growing SaaS startups

Companio

Transforming an innovative nomadic accounting service

Akash

Web3/DeCloud Identity

Findrs

Presenting the good people people

Mission Street Ventures

Creating an anti-brand for crypto innovators

Blue Rocket

Tech Consultancy Brand Identity

Oxley

Dynamic branding for a slick approvals app

Wizu Workspace

A friendly new face for an ambitious workspace provider

Hii

Don’t get fit, get hii

SentrySIS

Re-branding a UK based crime technology start-up