We create bold brands that defy the odds and everything it takes to bring them to life.

Re-branding the UK’s fastest growing SaaS business

ContentCal Blue Banner with Logo

With a desire from within their team to retain some of the brand equity they had established, we thought carefully about the story their logo was telling. It spoke of planning, precision and calendar placement – but felt static and uninspired. ContentCal is much more than that, and plans to go further still with moves into AI and automation. So we experimented with ideas around artificial intelligence and a more dynamic, organic approach to moving data and messaging. Content that takes on a life of its own. This led us to the morphing shapes which became the foundation of the updated logo and the catalyst for the identity system as a whole.

ContentCal Homepage

ContentCal Mobile Images

ContentCal Strapline (Simple, easy to use....)

ContentCal street sign

ContentCal brings content to life. It connects the marketing team and opens the door to content creators from across the business. It simplifies the planning and allows the right content to move freely through your various channels and platforms. In the future it will even do this intelligently on your behalf. The morphing shapes that sit at the heart of the updated identity bring these ideas to life, giving ContentCal a fluidity and sense of movement that connects and evolves. They layer around illustrations and photography to illustrate the depth to the connectivity ContentCal offers its users.

ContentCal - put everyone on the same planning page

ContentCal - social media posts | underground sign

ContentCal - map it, chart it

ContentCal put people at the heart of everything they do. Our products are a delight to use and are designed to create collaboration and bring people together in ways that were not previously possible. We put people right at the heart of the visual identity to make sure ContentCal are seen to have a friendly human face. Portrait style photos of up-beat, diverse, delighted people jump out from ContentCal’s design. A duotone effect is applied to unify these images and allow the core brand palette to cut through in the identity system.

ContentCal - street signs

ContentCal - mobile carousel

Contentcal - image grid

Contentcal - mobile features

ContentCal

Transforming an innovative nomadic business accounting service

Companio - homepage

Campanio is about much more than just business and accounting, it exists as a vehicle to reimagine what it is to be an independent sovereign human in the twenty-first century. It’s about positively disrupting the way businesses are structured. Empowering more people to share in a liberated working life. Companio go much further than just offering business services, they share resources, experiences, connections and knowledge with their clients. Their goal is to put freedom within everyone’s reach. This is what sets them apart.

Companio - Street signs

Companio - Mobile images

Companio - empowerment

Companio - Train station banner

The visual language evolved to be fluid, adaptive and ever changing. A range of abstracted shapes and a vibrant palette allow for an almost infinite number of layout compositions, reflecting the positive disruption Companio strive to enact in the world. Their service is not a one-size-fits-all. Their solutions are quite literally pushing the boundaries for modern businesses, and as such they are constantly evolving. This mixture of positivity and possibility sits at the heart of Companio’s visual identity system.

Companio - green empowerment

Companio - sign | laptop

Companio - image grid

Companio are a business innovating in a conservative field. Registering a business, dealing with tax, managing accounts – these cannot be taken lightly. The persona of a Companio client is a business owner or entrepreneur already thinking outside the status quo, but even here, it is important that professionalism, knowledge and transparency are firmly established within the brand. We looked at the use of colour and typography around the bolder elements of the identity to help build this trust with Companio’s audience.

Companio - logo | outdated stereotypes

Companio - getting started

Companio - cards

Companio

Re-branding a UK based crime technology start-up

SentrySIS - Control is all in your hands

SentrySIS - Mobile images

SentrySIS - connecting people

SentrySIS’ brand had grown organically through its early life, but there had never been any serious attempt to think strategically about who they are and how that is expressed. To tackle this, we led them through a series of workshops to define their customers, the markets they work in – and most importantly, themselves. This process allowed us to define a strong, ownable position for the brand. The collaborative nature of our process meant we had really excitement and consensus as we moved into the design portion of the work.

SentrySIS - subway sign

SentrySIS - Icons

SentrySIS - Cards

What really came through in our strategic work was the warmth and humanity that underpins what could be perceived as cold and authoritative technology. SentrySIS are passionate about crime and harm reduction – their software is designed to minimise criminal activity and in some cases allow those committing crime access to earlier intervention. Their big strength, both technologically and as people, is that they are connectors. They connect people, systems, departments, organisations, regions. These central ideas, along with the core principles of security, efficiency and trust, became the foundations on which all the creative work was built on.

SentrySIS - Card carousel

SentrySIS - Lanyard

SentrySIS

A friendly new face for an ambitious workspace provider

Wizu - Homepage

Wizu - feel good, work better

We carried out a host of interviews and surveys in the research phase of this project. From speaking to customers, staff and the management team some interesting themes emerged. Through the brand strategy process, these themes began to crystalise around the idea of Wizu providing ‘space to believe’. Wizu exists to empower businesses. They provide a level of flexibility, service and inspiration that frees customers to go further than they previously thought possible. That is what sets them apart and is at the heart of their success.

Wizu - Mobile images

Wizu - Leeming building

Wizu - Street sign

Picking up on the positive and ambitious brand platform, the visual language for Wizu is playful and malleable. A set of simple hand drawn geometric shapes create the building blocks for the identity system. The palette is bold yet restrained. A set of muted pastel colours present a bright, youthful business that can be taken seriously. Simple rules guiding the use of the shapes allow them to be applied creatively yet consistently and reflect the adaptive and friendly workspace business that they are.

Wizu - Cards

Wizu - Street sign | bag

Wizu - Mobile carousel

With such a large and expanding physical footprint and a big digital presence, Wizu’s identity hits a wide array of touchpoints. The flexibility of the visual identity system we created allows for impact and consistency across all of these environments. From social posts to building sized banners, Wizu’s core personality and messaging is being beautifully expressed.

Wizu - Scaffolding wall

Wizu - Brochure

Wizu Workspace

Believe in brave

The ones with heart and the courage to step up, stand out and meet change.We provide our clients with the keys to unlock their true potential – driving growth, transforming experiences and changing the way they&#39;re perceived by customers.

We&#39;re here for the brave brands, innovative start-ups and wide-eyed visionaries.

We are a network of senior creative thinkers, makers and doers. A counter-culture hybrid and an antidote to the same old same old.

We are as one

Thanks to our network, this list is not exhaustive and we can call in all sorts of specific expertise around projects.

Our expertise

Alex Packham

Airborne Studio is a network of senior creative thinkers, makers and doers. We provide our clients with the keys to unlock their true potential – driving growth, transforming experiences and changing perceptions.

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