Blue Rocket work with some of the world’s largest and most innovative technology, media and telecom companies to unlock billions in latent revenue. Made up of veteran operators and strategists with decades of industry experience, they are experts in pricing, packaging and transformations. They are hands-on and passionate about what they do.
Over a series of projects we worked with them to redefine their brand and visual identity. Interviews and workshop sessions allowed us to dig deep into who they are, why they do what they do and what makes them different. The result of this was a powerful brand articulation for them to rally around. Providing the fuel for the subsequent creative work and uniting their team around a renewed vision.
The big idea at the heart of Blue Rocket's brand centres around the idea of empowerment. Their team is a carefully curated group of highly skilled specialists. All coming with a long history of executive level experience. Execution and results are what their reputation is built on – and what drives that is a deep rooted desire to get the best out of themselves and the people they work with. This core philosophy, of giving everyone they work with (inside and outside of their team) the opportunity to 'run your best race' was present in every conversation we had. It is hard wired into their business and became the bedrock for their brand and identity.
