Hii Logo

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Hii Billboard

This is no ordinary gym. At hii members train as one in hii-intensity 45 minute group sessions led by rockstar trainers. Be the fittest version of yourself. The brand identity Airborne Studio created for hii mirrors the vibrancy of their team, their members and the workout sessions themselves.

Say hii to your inner athlete

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At hii it&#39;s all about getting results, but doing that in a positive communal way. Whatever your level when you start, the group will support you and drive you forward. Members train together and gain together. That&#39;s what they call taking the hii road.

Work(out) hard and be nice to people

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Hii offers group training, accountability and coaching in a stunning gym at Wizu's Ayre Street location. They land somewhere between PT and group classes giving members is a unique experience that pushes members to impressive results. 

Are you a visionary founder?
Get in touch.

Sentry Logo

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Sentry Illustration & SignSecure

SentrySIS’ brand had grown organically through its early life, but there had never been any serious attempt to think strategically about who they are and how that is expressed. To tackle this, we led them through a series of workshops to define their customers, the markets they work in – and most importantly, themselves. This process allowed us to define a strong, ownable position for the brand. The collaborative nature of our process meant we had really excitement and consensus as we moved into the design portion of the work.

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What really came through in our strategic work was the warmth and humanity that underpins what could be perceived as cold and authoritative technology. SentrySIS are passionate about crime and harm reduction – their software is designed to minimise criminal activity and in some cases allow those committing crime access to earlier intervention. Their big strength, both technologically and as people, is that they are connectors. They connect people, systems, departments, organisations, regions. These central ideas, along with the core principles of security, efficiency and trust, became the foundations on which all the creative work was built on.

Sentry Illustration & OnsiteAlert

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Having evolved out of a client project in 2014, the SentrySIS software suite was developed to serve crime partnerships, local businesses and police constabularies across the North of England. At the point we engaged with SentrySIS, they had over 2000 users working across the system on a daily basis. Having secured investment, they came to us with ambitious growth plans and a vision to expand right across the nation. Our brief was firstly to help them think more strategically and pro-actively about their brand, before then completely reimagining their visual identity in response to the strategic goals.

Re-branding a UK based crime technology start-up

SentrySIS

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Happiness isn’t about making millions but it is about being free to make the choices you want to make. It’s about waking up and doing what you want with your day. Having sovereignty and control so you can enjoy your life. In order to get there, we need to work out what fuels us and feeds us then put our heart and soul into getting good at it. Alex unlocks networks, patterns and doorways to spur entrepreneurs on, so they can do their best work and live their best lives.

Unlocking freedom

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Our strategic work with Alex went deep into his ideas and philosophies on life and business. What came out was a keen thirst for knowledge, the desire to be a decent human and recognising the importance of knowing your worth. Doing the work which doesn&#39;t feel like work was the secret he&#39;d unlocked to fuel his own success.

Thirst for knowledge

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As a curious entrepreneur who&#39;s heavily motivated by the human impact business and technology can have, Alex&#39;s approach to startups is warm and personable. Tech figures heavily in his thinking, but he&#39;s most comfortable having those conversations in laid-back, social settings. His personal brand needed to reflect all of this; future focused and tech driven but also open, relaxed and sophisticated.

A relaxed, welcoming, tech conversation

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Alex Packham is one of the UK's most exciting and successful young entrepreneurs. After building scheduling platform ContentCal up from fledgling idea into Adobe's first ever UK acquisition in just 6 years, he is now a respected voice in the startup community and prolific angel investor. With a recognisable name, regular speaking gigs and big plans for the future, his personal brand could no longer be allowed to grow without proper care and attention – enter Airborne. 

Branding an influential entrepreneur living the scale-up dream

Alex Packham

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The updated brand identity and web experience reflects the dynamic, modern business they have evolved into. They are connectors and loving custodians of pop-culture. They are trusted experts. Their identity is now sophisticated and confident, designed to make the iconic artifacts they handle the heroes of their brand.

The future of nostalgia

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Propstore’s collectors are the keepers of entertainment history and, as a team of fervent enthusiasts, they share their hunger for the hunt.  They are the keepers of the faith, the veriﬁers of authenticity and as the champions of quality, they represent the gold standard for content.  As the world&#39;s leading source and authority for ﬁlm and television artifacts, Propstore make the extraordinary accessible, putting the electricity, the nostalgia, the discovery and the thrill of the auction ﬁrmly within reach.

The custodian’s custodian

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Propstore’s catalog is vast and ever changing. They sell rare, unique pop-culture atifacts on demand all year round. They also have auctions of different types and sizes throughout the year – including two showstopping events either side of the Atlantic. Their original site was creaking at the seams, which gave us the opportunity to tackle the design from the ground up. Following our research and a full audit, we completely reimagined the whole experience. The navigation, search, product presentation, information architecture, shopping cart, membership areas, the auction site – everything. The impact has been immediate, with the subsequent auction breaking all previous records and an immediate spike in all important site metrics.

Improving journeys and outcomes

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Propstore have a large and well established audience, a deeply passionate community of collectors. The rebrand and website update represented a giant leap forward, so it was vital that we managed this carefully. We developed the Find your extraordinary campaign to introduce the new identity first to their existing audience and partners, but then also to the wider world. The campaign has been a huge success to date, seeing a big spike in interactions over all previous campaigns and driving unprecedented traffic towards the new site.

Find your extraordinary

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Propstore are pop-culture collectible pioneers. They forged a whole new sector when they started auctioning real props from movie studio archives 25 years ago (these would often just get discarded would you believe). They have since gone on to connect collectors and fans with some of entertainment’s most treasured artifacts.

Re-branding a movie memorabilia auction house

Propstore

Don’t get fit, get hii

Hii