Hii Logo

Hii 2 Images

Hii Billboard

This is no ordinary gym. At hii members train as one in hii-intensity 45 minute group sessions led by rockstar trainers. Be the fittest version of yourself. The brand identity Airborne Studio created for hii mirrors the vibrancy of their team, their members and the workout sessions themselves.

Say hii to your inner athlete

Hii Burn 

Hii Motion Graphic

Hii Purp Slide

At hii it&#39;s all about getting results, but doing that in a positive communal way. Whatever your level when you start, the group will support you and drive you forward. Members train together and gain together. That&#39;s what they call taking the hii road.

Work(out) hard and be nice to people

Hii Mural

Hii Mobile

Hii Web

Hii Mobile Gif

Hii Reel

Hii offers group training, accountability and coaching in a stunning gym at Wizu's Ayre Street location. They land somewhere between PT and group classes giving members is a unique experience that pushes members to impressive results. 

Are you a visionary founder?
Get in touch.

Sentry Logo

Sentry Mac Mockup

Sentry Illustration & SignSecure

SentrySIS’ brand had grown organically through its early life, but there had never been any serious attempt to think strategically about who they are and how that is expressed. To tackle this, we led them through a series of workshops to define their customers, the markets they work in – and most importantly, themselves. This process allowed us to define a strong, ownable position for the brand. The collaborative nature of our process meant we had really excitement and consensus as we moved into the design portion of the work.

Sentry Mac Mockup 2

Sentry Crime Report & Illustration

Sentry Tiles

Sentry Mobile

What really came through in our strategic work was the warmth and humanity that underpins what could be perceived as cold and authoritative technology. SentrySIS are passionate about crime and harm reduction – their software is designed to minimise criminal activity and in some cases allow those committing crime access to earlier intervention. Their big strength, both technologically and as people, is that they are connectors. They connect people, systems, departments, organisations, regions. These central ideas, along with the core principles of security, efficiency and trust, became the foundations on which all the creative work was built on.

Sentry Illustration & OnsiteAlert

Sentry Branded Image

Sentry App & Tile

Sentry Branded Image 2

Sentry Billboard

Having evolved out of a client project in 2014, the SentrySIS software suite was developed to serve crime partnerships, local businesses and police constabularies across the North of England. At the point we engaged with SentrySIS, they had over 2000 users working across the system on a daily basis. Having secured investment, they came to us with ambitious growth plans and a vision to expand right across the nation. Our brief was firstly to help them think more strategically and pro-actively about their brand, before then completely reimagining their visual identity in response to the strategic goals.

Re-branding a UK based crime technology start-up

SentrySIS

FTA Hero

FTA Book & Mobile

FTA Press Play

We dug deep into the region, the industry, the artists and the market as well as working through several workshop sessions to establish the right brand platform. 

Founder Anna George launches this venture on the back of a 15 year career in which she has spearheaded growth and change across the region for giant industry players such as Sony and TikTok. She has been breaking new ground for more than a decade. Anna has witnessed changing attitudes first hand throughout her career and FTA represents a watershed moment for female talent in the Middle East. Now is the time.

FTA is the first agency of its kind in the Middle East. It’s born out of deep industry and regional knowledge, decades of experience working with brands in the region and a foresight born out of that which has identified the unique opportunity for brands to harness the power of the diverse female voices transforming MENA. 

We distilled this perfect storm of feminine energy into the brand position In Her Power.

In her power

FTA Louder Together

FTA Stories

FTA OOH & Mobile

FTA Artists

Key for FTA was celebrating feminine energy without falling into feminine stereotypes. FTA is anything but subservient and the identity needed to reflect this.

Yellow is a colour heavily associated with creativity. It’s high energy, and in western cultures, generally neutral in terms of gender associations. In our research we discovered that in Islamic teachings yellow is a colour prohibited for males. All of which helped drive us towards the bold, high-contrast colour palette that underpins FTA’s visual identity.

This is a purpose driven business with a lot to say. It’s confident enough to stand behind its beliefs and is designed to drive change. This attitude is reflected in the type led design system. Bold headlines in ALL CAPS dominate many of the layouts. Playful intersecting of type and image with unexpected layout choices give the branding a contemporary, almost brutalist feel. Photography will more often than not take centre stage. It is designed to amplify the identity whilst also letting the artists themselves be the heroes.

It’s an identity system that presents an uncompromising vision for the future of femininity in a rapidly evolving region.

A safe space to press play

FTA Website

FTA Tiles

FTA Application Mockups

FTA Socials

Ultimately the goal for FTA is to elevate the female voices of the region commercially. Connecting outstanding female talent with the right brands in ways that benefit all involved. Capturing the deeper purpose behind the business, whilst fully recognising the business goals that will facilitate the change FTA aims to bring, has been key to successfully launching this exciting new brand. Once we established the identity system we created social media tool kits, brand guidelines and a CMS powered website in Webflow ahead of launch.

Within just a few weeks FTA had secured its first deals and was already making big waves across the region. This is one we’re really excited to watch grow.

In sync with success

FTA Empower

FTA Invoice

FTA Biz Cards & Poster

FTA Posters

FTA Venue Mockup

Female Talent Agency (FTA) is a movement. A business designed to empower female voices in the rapidly growing Middle Eastern music industry. They are an organisation bridging the gap between artists and brands, creating a space where female artists can thrive and collaborate authentically. Our branding work helped them announce themselves with a bang. They are not asking for a seat at the table, they’re taking it and their identity reflects this. Bold, confident and unexpected. They champion feminine power without conforming to girly norms. 

Empowered women, empower women

Ciphr OOH

Rocket & Image

Here for the people

Through research, interviews and workshop sessions we discovered that fundamentally, Ciphr are people people. This is far from just a software or a consultancy business. What shone through in our early work is that Ciphr knows the importance of people, the importance of HR to a successful organisation and is passionate about changing the way it is perceived. The dedication and commitment to this truth was the foundation for the brand positioning of Amplify HR.

Amplify HR

Amplify HR Image

Tube Ads

UI Details & Mobile/Book

OOH 2

Our new identity system amplifies the warmth and humanity established with the brand platform. Rich base colours contrast with punchy energetic highlights. A mixture of texture, pattern and hand-drawn elements work together to give the identity warmth and approachability. Type styles are mixed to add both personality and informality without undermining the trust an enterprise level SaaS product needs from its audience. To bring it all to life, a beautiful bespoke illustration style from the incredible Woody Woods is balanced with carefully curated photography.It’s an identity system full of variety, humanity and easygoing authority. Exactly in tune with Ciphr as an organisation and as a suite of products.

Illuminating the humanity within

Colours

Socials

Branded Image & Book

Typography

All Illustrations

To express strong opinions from a place of warmth, you need confident and cohesive verbal identity. Ciphr’s updated tone of voice defines them as an ambitious leader, a critical friend and a trusted authority. We worked closely with their team to craft a voice that brings the brand to life, reinforcing this new way of speaking through a series of workshops and guides.

An amplified voice

Social Posts

Banner

Superhero & Content

Social Story

To complete the rebrand, we reworked Ciphr’s online presence. Our redesigned site encompasses updated UX with a clear focus on conversions and driving users towards them. We created a full UI system using the updated identity design and wrote all new copy for the core marketing pages. Ciphr’s previous website was hosted on Wordpress, as part of the build we fully migrated this to HubSpot CMS, pushing the boundaries of what is possible and managing all of the complexities of moving seamlessly from one system to another.On handover, Ciphr were equipped with a robust page builder system within their CMS, Figma and Canva social post building kits, a full suite of branded assets and comprehensive guidelines in PDF and video formats. Most significantly, they have been empowered with a distinct, versatile identity system that allows them to confidently stand out in a crowded market. Ciphr has big plans for the next few years. They now have the tools to make them happen.

Amplifying front-end engagement

Web ATF

Mobile & Stay on top of the numbers

UI Screens

Branded Image & UI Details

Laptop

Ciphr is more than just a software platform. Their team is made up of HR people from the board room right through to the sales team. They are an organisation that truly understands the value of people and care deeply about helping their customers do the same. Our rebrand hones in on this humanity, bringing to life the characteristics that set Ciphr apart in a crowded market place. They exist to amplify HR and will help you put people front and centre in your organisation.

Put the people front and centre

Ciphr

Don’t get fit, get hii

Hii