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Akash&#39;s logo and identity present a strong, assured, architectural personality to the world. They are the builders of Web3. Fuelled by a revolutionary spirit, smart intellectual minds and deep technological expertise. The identity shows precision and balance. It&#39;s structured and systematic. The bold, dark colour palette gives it both a passionate energy and seriousness.

Revolutionary ideas, technological brilliance

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San Francisco based Blockchain start-up Akash are building a decentralised cloud that allows developers to launch applications in minutes without having to set up, configure, or manage servers. One of the leaders in the emerging DeCloud space, they are building the infrastructure for a censorship-resistant, permissionless, and self-sovereign internet. 
Working with our good friends at Truth Cartel, we reimagined Akash's logo and identity.

Are you a visionary founder?
Get in touch.

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Happiness isn’t about making millions but it is about being free to make the choices you want to make. It’s about waking up and doing what you want with your day. Having sovereignty and control so you can enjoy your life. In order to get there, we need to work out what fuels us and feeds us then put our heart and soul into getting good at it. Alex unlocks networks, patterns and doorways to spur entrepreneurs on, so they can do their best work and live their best lives.

Unlocking freedom

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Our strategic work with Alex went deep into his ideas and philosophies on life and business. What came out was a keen thirst for knowledge, the desire to be a decent human and recognising the importance of knowing your worth. Doing the work which doesn&#39;t feel like work was the secret he&#39;d unlocked to fuel his own success.

Thirst for knowledge

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As a curious entrepreneur who&#39;s heavily motivated by the human impact business and technology can have, Alex&#39;s approach to startups is warm and personable. Tech figures heavily in his thinking, but he&#39;s most comfortable having those conversations in laid-back, social settings. His personal brand needed to reflect all of this; future focused and tech driven but also open, relaxed and sophisticated.

A relaxed, welcoming, tech conversation

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Alex Packham is one of the UK's most exciting and successful young entrepreneurs. After building scheduling platform ContentCal up from fledgling idea into Adobe's first ever UK acquisition in just 6 years, he is now a respected voice in the startup community and prolific angel investor. With a recognisable name, regular speaking gigs and big plans for the future, his personal brand could no longer be allowed to grow without proper care and attention – enter Airborne. 

Branding an influential entrepreneur living the scale-up dream

Alex Packham

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The brand and visual identity reflects this technology focused, action driven, rebellious spirit. They are an organisation designed to fuel productivity and produce outcomes. They take different form for different engagements. They are engineers. They build. There is a certain opacity around them, a mystique – and they’re fine with that. They don’t need spin or hype to prove their value, they’re too busy working to worry about who’s talking about them.

Engineers without fears

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Mission Street Ventures were one of the first movers into DeFi. The first to launch a DEX on Binance Smart Chain and architects of a $1bn marketcap token. They believe anything is possible. They move and they execute. Because hesitation is the enemy of progress and it takes energy and drive to realize brilliant ideas.

Hesitation is the enemy

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Backed by crypto powerhouse Ankr, Mission Street Ventures are about more than just capital. They back bright ideas and plug them into their own ecosystem. They are an electric mix of entrepreneurs, engineers and financiers with a mission to connect crypto to the masses.

Creating an anti-brand for crypto innovators

Mission Street Ventures

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Over a series of projects we worked with them to redefine their brand and visual identity. Interviews and workshop sessions allowed us to dig deep into who they are, why they do what they do and what makes them different. The result of this was a powerful brand articulation for them to rally around. Providing the fuel for the subsequent creative work and uniting their team around a renewed vision.

Going deep

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The big idea at the heart of Blue Rocket&#39;s brand centres around the idea of empowerment. Their team is a carefully curated group of highly skilled specialists. All coming with a long history of executive level experience. Execution and results are what their reputation is built on – and what drives that is a deep rooted desire to get the best out of themselves and the people they work with. This core philosophy, of giving everyone they work with (inside and outside of their team) the opportunity to &#39;run your best race&#39; was present in every conversation we had. It is hard wired into their business and became the bedrock for their brand and identity.

Run your best race

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Blue Rocket work with some of the world’s largest and most innovative technology, media and telecom companies to unlock billions in latent revenue. Made up of veteran operators and strategists with decades of industry experience, they are experts in pricing, packaging and transformations. They are hands-on and passionate about what they do. 

Tech Consultancy Brand Identity

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