Re-branding a movie memorabilia auction house


Propstore lead image


Propstore are pop-culture collectible pioneers. They forged a whole new sector when they started auctioning real props from movie studio archives 25 years ago (these would often just get discarded would you believe). They have since gone on to connect collectors and fans with some of entertainment’s most treasured artifacts.

The updated brand identity and web experience reflects the dynamic, modern business they have evolved into. They are connectors and loving custodians of pop-culture. They are trusted experts. Their identity is now sophisticated and confident, designed to make the iconic artifacts they handle the heroes of their brand.

  • Brand

  • Visual Identity

  • Verbal Identity

  • User Experience

  • UI Design

  • Marketing Campaign


The custodian’s custodian

Propstore’s collectors are the keepers of entertainment history and, as a team of fervent enthusiasts, they share their hunger for the hunt.  They are the keepers of the faith, the verifiers of authenticity and as the champions of quality, they represent the gold standard for content.  As the world's leading source and authority for film and television artifacts, Propstore make the extraordinary accessible, putting the electricity, the nostalgia, the discovery and the thrill of the auction firmly within reach.

Propstore A5 flyer front
Propstore A5 flyer reverse
Propstore Catalogue

Improving journeys and outcomes

Propstore’s catalog is vast and ever changing. They sell rare, unique pop-culture atifacts on demand all year round. They also have auctions of different types and sizes throughout the year – including two showstopping events either side of the Atlantic. Their original site was creaking at the seams, which gave us the opportunity to tackle the design from the ground up. Following our research and a full audit, we completely reimagined the whole experience. The navigation, search, product presentation, information architecture, shopping cart, membership areas, the auction site – everything. The impact has been immediate, with the subsequent auction breaking all previous records and an immediate spike in all important site metrics.

Propstore website homepage
Propstore mobile screens
Propstore website catalogue

Find your extraordinary

Propstore have a large and well established audience, a deeply passionate community of collectors. The rebrand and website update represented a giant leap forward, so it was vital that we managed this carefully. We developed the Find your extraordinary campaign to introduce the new identity first to their existing audience and partners, but then also to the wider world. The campaign has been a huge success to date, seeing a big spike in interactions over all previous campaigns and driving unprecedented traffic towards the new site.

Find your extraordinary
Propstore ad campaign graphics
Propstore Auction live action

Project Credits

  • Luke Kelly (Creative Direction, Design)
  • Collette Davis (Brand Strategy, Copywriting)
  • Andy Young (Brand, Visual Identity Design)
  • Alice Chan (UX Design Research)
  • Helena Hill (UX Design Research Lead)
  • Jordan Gilroy (UI Design)
  • Anna Morris-Peters (UX Design)
  • Aoife Doherty (UX Design)


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