ContentCal had already established great relationships with their customers and a good reputation in the market. Business was growing. They had developed a strong internal culture. But they needed to tell a stronger and more consistent story to hit the ambitious targets they’d set for themselves.
We kicked things off by immersing ourselves in all things ContentCal. The product, the people, the market. We explored their previous strategy work and audited all their existing materials. This led us to a strong story and brand position built on the idea of ‘Get Clear’.