Companio

Campanio is about much more than just business and accounting, it exists as a vehicle to reimagine what it is to be an independent sovereign human in the twenty-first century. It’s about positively disrupting the way businesses are structured. Empowering more people to share in a liberated working life. Companio go much further than just offering business services, they share resources, experiences, connections and knowledge with their clients. Their goal is to put freedom within everyone’s reach. This is what sets them apart.

The visual language evolved to be fluid, adaptive and ever changing. A range of abstracted shapes and a vibrant palette allow for an almost infinite number of layout compositions, reflecting the positive disruption Companio strive to enact in the world. Their service is not a one-size-fits-all. Their solutions are quite literally pushing the boundaries for modern businesses, and as such they are constantly evolving. This mixture of positivity and possibility sits at the heart of Companio’s visual identity system.

Companio are a business innovating in a conservative field. Registering a business, dealing with tax, managing accounts – these cannot be taken lightly. The persona of a Companio client is a business owner or entrepreneur already thinking outside the status quo, but even here, it is important that professionalism, knowledge and transparency are firmly established within the brand. We looked at the use of colour and typography around the bolder elements of the identity to help build this trust with Companio’s audience.